The Strategies in Marketing Print Resources in Federal University of Technology Library Minna, Nigeria

Abstract

The study was designed to examine strategies employed in marketing print resources in the Federal University of Technology (FUT) library in Minna. The study employed a case study research method in carrying out the research. The population of the study consisted of 96 library staff. Data was collected by administering an online questionnaire through the FUT library Whatsup group. The data was analyzed by use of frequency counts, tables, and percentages. The findings from the study revealed the following: textbooks were highly available for marketing (41(77%), The print resources that were available for marketing could be accessed to a great extent through open access catalog (OPAC) 44(83%), On the competences of library staff in marketing print resources, findings from the study revealed that about half of the library staff were not competent in the use of OPAC in accessing print resources 27(50.9%) and display of new arrivals in strategic places in the library was utilized to a great extent as the major techniques utilized in marketing print resources 45(84.9%). The study recommended that the library staff in FUT Minna should ensure they utilize digital marketing strategies in promoting print resources.