Strategic Agility and Organizational Competitiveness of Multinational Companies

Abstract

This research aims to understand the adoption of strategic agility by the company in the management of dynamic business environments through rapid and proactive responses to identified threats and opportunities. The descriptive design of the research was carried out through an intentional sampling of data from the respondents, and the structural equation model generated in the analysis was obtained. The results show that strategic sensitivity has a positive impact on cost leadership, competitive pricing, and innovation. However, although the relationship between strategic sensitivity and competitive pricing and between strategic sensitivity and innovation is significant, the relationship between strategic sensitivity and cost leadership is not significant. In addition, the relationship between strategic response and strategic competitive pricing, as well as the relationship between strategic response and innovation is significant, but the relationship between strategic response and cost leadership is not significant. Finally, the relationship between collective capability and cost leadership, as well as the relationship between collective capacity and competitive pricing, is significant, while the relationship between collective capacity and innovation is not significant. All in all, collective capabilities have a significant positive impact on cost leadership.