MARKETING THE 21ST CENTURY LIBRARY: THE TIME IS NOW BY DEBRA LUCAS-ALFIERI

Abstract

In recent years, marketing has earned magnetism in libraries and information centers throughout the world. Self-support policies, increasing competencies in the market place, increasing users’ expectations, and widening access to information are some of the high-flying causes for this trend. This book shows the significance of marketing in the libraries of the present age. The book provides ample of information about marketing channels and the need to market library’s resources and services.