P.V.M.Raju, K.Prudhvi Raj, Hemanth Kumar T, G.Kamal, Y V Naga Kumari. EXPLORING FACTORS INFLUENCING BUYING OF PRIVATE LABEL BRANDS: A FOCUS ON FMCG AND GROCERY ITEMS WITHIN ORGANIZED RETAIL ENVIRONMENTS. IJIMS [Internet]. 2025 Nov. 1 [cited 2025 Jul. 4];8(1):117-29. Available from: https://ijims.org/index.php/home/article/view/127