“Effect of Instagram Prelaunch Promotion on Generation Z and Millennials Purchase Intentions: The Role of Infographics, Video Tutorials, Live videos, and Case studies”, IJIMS, vol. 8, no. 1, pp. 1–17, Jul. 2024, Accessed: Nov. 06, 2024. [Online]. Available: https://ijims.org/index.php/home/article/view/88