[1]
“EXPLORING FACTORS INFLUENCING BUYING OF PRIVATE LABEL BRANDS: A FOCUS ON FMCG AND GROCERY ITEMS WITHIN ORGANIZED RETAIL ENVIRONMENTS”, IJIMS, vol. 8, no. 1, pp. 117–129, Nov. 2025, Accessed: Jan. 22, 2025. [Online]. Available: https://ijims.org/index.php/home/article/view/127