RAWAT, Dr Komal; JAIN, Dr. Surbhi; MUKAR, Dr. Ekta; GOEL, Dr. Sarita. Effect of Instagram Prelaunch Promotion on Generation Z and Millennials Purchase Intentions: The Role of Infographics, Video Tutorials, Live videos, and Case studies. International Journal of Information Management Sciences, [S. l.], v. 8, n. 1, p. 1–17, 2024. Disponível em: https://ijims.org/index.php/home/article/view/88. Acesso em: 1 jul. 2025.