EXPLORING FACTORS INFLUENCING BUYING OF PRIVATE LABEL BRANDS: A FOCUS ON FMCG AND GROCERY ITEMS WITHIN ORGANIZED RETAIL ENVIRONMENTS. International Journal of Information Management Sciences, [S. l.], v. 8, n. 1, p. 117–129, 2025. Disponível em: https://ijims.org/index.php/home/article/view/127. Acesso em: 22 jan. 2025.